Among Americans, a total of 50% start their day by having cereal as breakfast. Every year, Americans consume an astonishing amount of breakfast cereal, and you’ll be amazed at how much they do – 160 bowls of cereal per person!
As a huge fan of cereal myself, I conducted extensive research to identify which cereal companies are the most popular in the United States.
So here I come with a list of some top cereal brands in USA.
1. Cheerios – Minneapolis, Minnesota
Originally known as CheeriOats, Cheerios first appeared in cereal bowls in 1941. They’re really the most popular brand of cereal in the USA.
All over the world the firm is being commercialized by a variety of brands. In the United States, they are a brand of General Mills. Moreover, it’s a big hit with the kids.
2. Honey Nut Cheerios – Twin Cities, Minnesota
After Cinnamon Nut, Cheerios introduced Honey Nut Cheerios as the second flavor. 1.8 million cases were sold in 1979, when they were first released and placed second among the most popular cereal brands in USA.
These Cheerios are sweetened with honey and almond taste and are sweeter than the original. To get the almond taste, they first utilized nuts, but in 2006 they began utilizing peach and apricot seeds to get the flavor.
Buzz Bee, the cheery cartoon bee employed by General Mills as the cereal’s emblem for years, is important to the company, but it’s not the only thing they care about. Since 2011, they’ve worked to raise awareness about the need for bee protection.
3. Frosted Flakes – On the Michigan side of Battle Creek
Frosted Flakes are sugar-coated corn flakes and the third most popular cereal brand in USA. Sugar Frosted Flakes was the original name of the cereal when it first entered the market in 1952. Apparently, they were trying to emphasize how sugary they were.
Frosted Flakes, on the other hand, don’t really care about it. To trademark the name would be a violation of copyright law since it is so generic.
How can you be certain that these Frosted Flakes are the genuine deal? The Kellogg’s logo is a good place to start, but the most important hint is Tony the Tiger. Tony has been a part of the cereal’s history since its inception and has become a household name.
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4. Honey Bunches of Oats – Saint Louis, Missouri
One of the Post’s employees, Vernon Herzing, came up with the idea for Honey Bunches of Oats. He made a variety of post cereal concoctions and had his daughter sample each one.
Apparently, Herzing’s daughter has a knack for selecting cereals, since this has been a huge success. The original is still a popular choice in the United States, despite the fact that there have been many other variations, some of which have been discontinued.
5. Cinnamon Toast Crunch – Minneapolis, Minnesota
Around the world, Cinnamon Toast Crunch is a big success, although it goes by many various names. This cereal was debuted in the United States in 1984. The little wheat and rice squares are dusted with cinnamon and sugar to mimic the flavor of cinnamon toast.
Dulce de Lech and French Toast Crunch are just two of the many flavors available from the company. They’ve even gone so far as to create snack mixes, crunch treat bars, and a spice blend called Cinnadust, all of which have the company’s signature cinnamon toast taste.
6. Lucky Charms – Twin Cities, Minnesota
In 1964, certain General Mills workers were given the challenge of creating a new product using their existing cereals, Cheerios or Wheaties. As a result, Lucky Charms was born.
As it turns out, altering the marshmallows a few times a year seems to boost the company’s sales. This explains why some of your favorite yellow moons and blue gems have vanished from your inventory. Over time, a slew of new forms and hues have taken their place.
Charms were granted “powers” in April 2021, and they’re expected to remain such for the foreseeable future. Only time will tell whether this is a good idea or not.
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7. Froot Loops – On the Michigan side of Battle Creek
Froot Loops were introduced in 1963, and they looked a lot like Cheerios, only they were colored red, yellow, and orange. It wasn’t until the 1990s that additional shades of blue, purple, and green began to appear.
As with Toucan Sam’s, Froot Loops has created a charming cartoon mascot that has become an iconic representation of the Froot Loops brand. Even though you’d assume that each hue reflected a distinct flavor, they’re all the same and don’t contain any genuine fruit, just a fruity aroma.
The toucan has been connected with the cereal from the very first marketing campaign; the colors of his bill are designed to match the colors of the cereal. It’s easy to observe that Toucan Sam’s nose is red, orange, and yellow much like the original cereal. Until 2020, at least.
8. Frosted Mini-Wheats – On the Michigan side of Battle Creek
This cereal was first introduced to Americans in 1969, but it was nothing like what you can find on store shelves now. The original cereal was substantially bigger and still had frosted shredded wheat particles.
Frosted Mini-Wheats has never generated a memorable marketing figure since it doesn’t rely on its sweet and frosted component to sell to youngsters.
As a result, the corporation is always juggling between appealing to adults and children. Fibre is a key selling point for the company because of its supposed “healthy” properties.
9. Life – Chicago, Illinois USA
In 1961, Quaker Oats Company created Life cereal, which was manufactured by Quaker Oats. When it was first produced, oats were used. Oats, on the other hand, are no longer included in the formula, although the Life Original Multigrain Cereal, which is the original Life type, does have oats.
The Life ads with Little Mikey from the 1970s are what most people associate the brand with. As one of the longest-running television commercials in the history of the medium, the Life cereal commercial features a youngster who dislikes everything except Life cereal.
There have been several flavors of Life, but Cinnamon Life, which was debuted in 1978, is still a popular choice for customers, which makes it a very popular cereal brand in USA.
10. Fruity Pebbles – Saint Louis, Missouri, United States of America
In the beginning, Fruity Pebbles was a cereal called Sugar Rice Krinkles, but it wasn’t doing well at the time. Post-licensing The Flintstones characters and TV program for their cereal was a way to enhance sales.
The first time a whole cereal was marketed around characters, and there were concerns that this technique would be short-lived, was when characters were often used to advertise cereal.
After initially naming the renamed cereal Flint Chips and Rubble Stones, those names were dropped in favor of Cocoa Pebbles and Fruity Pebbles, and they became a famous cereal brand in USA.
11. Rice Krispies
The Kellogg’s firm is responsible for the creation of these crispy and crunchy snacks, which have a sound that is almost as pleasant to listen to as their taste. When you add milk to your bowl of Rice Krispies cereal, the toasted, inflated, and hollow walls of each grain start to collapse, which results in a “snap, crackle, and pop” sound as the grains break apart.
12. Raisin Bran
The combination of whole-grain bran flakes with raisins results in a morning cereal called Raisin Bran that is not only delicious but also healthful and has a lively texture. After only a few seconds of soaking in milk, the raisins transform into a texture that is soft, plump, and wonderfully chewy. In contrast, the flakes maintain their crisp texture.
Cheerios? How about Frosted Flakes? Or how about Raisin Bran? Cereal companies such as Kellogg, General Mills, Post, and Quaker make billions of revenue every year. Who is the number one? You make the call!